A standards movement was started by the International Telephone and Telegraph Consultative Committee (CCITT), now known as the International Telecommunications Union (ITU). The ITU is a United Nations organization that coordinates and standardizes international telecommunications. Original recommendations of ISDN were in CCITT Recommendation I.120 (1984) which described some initial guidelines for implementing ISDN.
Local phone networks, especially the regional Bell operating companies, have long hailed the system, but they had been criticized for being slow to implement ISDN. One good reason for the delay is the fact that the two major switch manufacturers, Northern Telecom (now known as Nortel Networks), and AT&T (whose switch business is now owned by Lucent Technologies), selected different ways to implement the CCITT standards. These standards didn't always interoperate. This situation has been likened to that of earlier 19th century railroading. "People had different gauges, different tracks... nothing worked well."
In the early 1990s, an industry-wide effort began to establish a specific implementation for ISDN in the U.S. Members of the industry agreed to create the National ISDN 1 (NI-1) standard so that end users would not have to know the brand of switch they are connected to in order to buy equipment and software compatible with it. However, there were problems agreeing on this standard. In fact, many western states would not implement NI-1. Both Southwestern Bell and U.S. West (now Qwest) said that they did not plan to deploy NI-1 software in their central office switches due to incompatibilities with their existing ISDN networks.
Ultimately, all the Regional Bell Operating Companies (RBOCs) did support NI-1. A more comprehensive standardization initiative, National ISDN 2 (NI-2), was later adopted. Some manufacturers of ISDN communications equipment, such as Motorola and U S Robotics (now owned by 3Com), worked with the RBOCs to develop configuration standards for their equipment. These kinds of actions, along with more competitive pricing, inexpensive ISDN connection equipment, and the desire for people to have relatively low-cost high-bandwidth Internet access have made ISDN more popular in recent years.
Most recently, ISDN service has largely been displaced by broadband internet service, such as xDSL and Cable Modem service. These services are faster, less expensive, and easier to set up and maintain than ISDN. Still, ISDN has its place, as backup to dedicated lines, and in locations where broadband service is not yet available.